Our founders, Matt and Al, go way back – all the way back to 2003, in fact. Fast forward eight years to a mutual friend’s wedding, where talk eventually turned to the pair’s favourite topic: the rise of digital marketing. Both knew from their years at the coalface in web development that this was an industry on the cusp of becoming something huge: eventually, every business in Australia would need a digital marketing strategy to stay competitive. They also knew an approach which valued integrity, partnerships and results ahead of making a fast buck was the key to building a business that would stay the course.
One beer led to another, and quicker than you could say “I do”, a gentlemen’s agreement was struck. The next day, armed with just $1000 in cash and a company registration form, a very different kind of marriage was made. It wasn’t long before we made our first hire in Sam Wood, and two became three.
We’ve come a long way since then. From humble beginnings working from Matt’s bedroom in a Brisbane share house, we’ve evolved into a high-performing, multidisciplinary team. We’ve opened offices in Brisbane and Sydney – the latter driven by Sam, who quickly worked his way up through the ranks to become CEO. And we’ve cultivated a client list that includes some of Australia’s best-known and most forward-thinking businesses.
But we didn’t get here by accident.